2:00 PM – 3:00 PM

What: Press Conference announcing 2020 Hometown Rising Country Music & Bourbon Festival talent lineup, as well as exciting updates regarding partnerships and new initiatives for Danny Wimmer Presents’ 2020 Louisville Trifesta festival series.
Who: Danny Hayes (CEO, Danny Wimmer Presents)
David Beck (President & CEO, Kentucky Venues)
Karen Williams (President & CEO, Louisville Tourism)
Derek Lawson (Head Herdsman, Foxhollow Farm)
Dr. Ryan Quarles (Commissioner of Agriculture, Kentucky Department Of Agriculture)
Erin Grant (Corporate Affairs Manager & Media Relations, Kroger)
Brian Riendeau (CEO, Dare To Care)
Fred Minnick (Louisville Trifesta Bourbon Curator / Bourbon Authority)
When: Tuesday, February 18 – 2:00 PM–3:00 PM
Where: Foxhollow Farm (a biodynamic farm community just outside Louisville that offers 100% grassfed beef, fresh produce, and hands-on learning)
8905 Highway 329, Crestwood, KY 40014

Why: The inaugural Louisville Trifesta festival season saw over 289,000 fans over the course of three weekends at the Highland Festival Grounds at KY Expo Center.  The 2020 series will kick off with the 2nd Annual Hometown Rising Country Music & Bourbon Festival on September 12 – 13, followed by the return of America’s Largest Rock Festival, Louder Than Life, on September 18 – 20, and the perfect blend of bourbon, food and music, Bourbon & Beyond, on September 25 – 27.
Hometown Rising, Louder Than Life and Bourbon & Beyond are produced by Los Angeles-based Danny Wimmer Presents, one of the largest independent producers of music festivals in America.
– Photo opp will follow press conference.
– Various speakers will also be available for one-on-one interviews.


Advance Media Contacts:
Kristine Ashton-Magnuson / AM Media,, (818) 996-2496
Selena Fragassi / AM Media,, (847) 942-3093

Onsite Media Contact:
Scott Adkins / Adkins Publicity,

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